Inexpensive or Free Advertising Ideas

Advertising is crucial to small business, and start-up business owners, but it doesn't have to cost a fortune. Tightwad Advertising blog will explore inexpensive or free advertising opportunities for small business owners.

Most advertising will fall under four categories:

• Local Advertising - when you or your advertisement comes in contact with potential customers. Local advertising ideas include:
• business cards
• magnetic car signs
• window stickers
• business posters
• Word of Mouth Advertising - when friends, family and happy customers do the advertising for you. You can encourage this by:
• providing an excellent product or service is the most important first step
• handing out extra business cards 
• giving away promotional items
• pens
• bookmarks
• t-shirts
• ball caps
• Internet Advertising - advertising your business online including:
• a business website
• Google AdWords
• SEO - Search Engine Optimization
• Social networking
• Facebook
• Twitter
• YouTube
• Media Advertising - this is what most people think of when they hear the word advertising. It includes:
• Radio
• Television
• Magazines
• Newspapers

Tightwad Advertising will explore these and other forms of advertising while focusing on inexpensive or free advertising options.