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Wednesday, September 28, 2011

Inexpensive or Free Advertising Ideas

Advertising is crucial to small business, and start-up business owners, but it doesn't have to cost a fortune. Tightwad Advertising blog will explore inexpensive or free advertising opportunities for small business owners.

Most advertising will fall under four categories:
  • Local Advertising - when you or your advertisement comes in contact with potential customers. Local advertising ideas include:
    • business cards
    • magnetic car signs
    • window stickers
    • business posters
  • Word of Mouth Advertising - when friends, family and happy customers do the advertising for you. You can encourage this by:
    • providing an excellent product or service is the most important first step
    • handing out extra business cards 
    • giving away promotional items
      • pens
      • bookmarks
      • t-shirts
      • ball caps
  • Internet Advertising - advertising your business online including:
    • a business website
      • Google AdWords
      • SEO - Search Engine Optimization
    • Social networking
      • Facebook
      • Twitter
      • YouTube
  • Media Advertising - this is what most people think of when they hear the word advertising. It includes:
    • Radio
    • Television
    • Magazines
    • Newspapers
Tightwad Advertising will explore these and other forms of advertising while focusing on inexpensive or free advertising options.
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2 comments:

  1. Michelle Leivan Original PaintingsSeptember 30, 2011 at 1:28 PM

    awesome! Look forward to your blog.

    ReplyDelete
  2. anna henryOctober 5, 2011 at 11:12 AM

    Jeri-- all of your ideas are very good & I look forward to your next posts. I am also wanting to start my own advertising business some day when I have the money (haha) so it will be cool to read all of your ideas! Good luck :)

    ReplyDelete

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