Using Podcasts to Advertise Your Business

Listen to the podcast to learn how podcasting can benefit your business.

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Instructions for Creating Your First Podcast
- Courtesy of Washburn University's Mass Media Bootcamp

1.       Download Audacity – http://audacity.sourceforge.net.

2.       You will also need to download LAME MP3 encoder – http://audacity.sourceforge.net/help/faq?s=install&item=lame-mp3 Install the LAME software onto your computer so you can convert the audacity files into MP3 files.

3.       Record and edit your podcast – Instructions can be found here. http://jtoolkit.com/audio/Audacity_Guide.pdf

4.       When you are satisfied with your podcast, click File then Export it as an MP3 and save it to your desktop.

5.       Open a free account with PodBean – http://www.podbean.com/podcast_hosting_audio_video_blog_hosting

6.       Go to the Upload tab and upload you podcast.

7.       Now go to the Publish tab and Publish your podcast.

At this point you can leave your podcast on the Podbean site and direct listeners to your podcast site, or you can embed your podcast into your website or blog. To embed your podcast, follow the steps below.

8.       Click on the Manage tab then click the button that says <embed code>. This will give you the code you need to copy and paste into your blog.

9.       Create a new blog and post the code to the post. Your podcast should appear as content with an embedded player.

Have fun and good luck with your first podcast.

Directing People to your Website with SEO

A business website is the most important part of a small business marketing plan. But how do you get people to come to your website? Through Search Engine Optimization (SEO). SEO is a process that helps search engines find and rank your site in response to a search query. The goal is for your site to rank higher than the thousands of other sites with similar content. The higher your site ranks the more traffic it will receive.

Keywords are the most important SEO element for search engines. So the first thing you need to do is come up with a list of keywords that describe the content of your website. What keywords would your potential visitors use in the search box to search for you?

Once you have a list of keywords, use them:

• often in your website
• in URLs and file names
• in page titles
• in headings

Links are another important aspect of SEO.

• Link back to your own archived content when you create new content.
• Link to other well respected websites with similar content.
• Ask others to link to your site.

Content is King. Your site must deliver value to its visitors and do it in an engaging way. Set yourself apart from your competition by creating rich and appealing content and watch your site rise to the top of the rankings.