Directing People to your Website with SEO

A business website is the most important part of a small business marketing plan. But how do you get people to come to your website? Through Search Engine Optimization (SEO). SEO is a process that helps search engines find and rank your site in response to a search query. The goal is for your site to rank higher than the thousands of other sites with similar content. The higher your site ranks the more traffic it will receive.

Keywords are the most important SEO element for search engines. So the first thing you need to do is come up with a list of keywords that describe the content of your website. What keywords would your potential visitors use in the search box to search for you?

Once you have a list of keywords, use them:

• often in your website
• in URLs and file names
• in page titles
• in headings

Links are another important aspect of SEO.

• Link back to your own archived content when you create new content.
• Link to other well respected websites with similar content.
• Ask others to link to your site.

Content is King. Your site must deliver value to its visitors and do it in an engaging way. Set yourself apart from your competition by creating rich and appealing content and watch your site rise to the top of the rankings.