Marketing with Video

In the previous post we discussed the benefits of audio podcasts. Now I'd like to talk about video and what it can do for your business.

Video is a great way to engage your visitors because it is the next best thing to talking to your customers and potential customers face-to-face, making it more personal and intimate than reading words on a page.

 Video can be use in a number of ways.

Conversation Video gives you an opportunity to speak to your visitors.

• Interview experts in your field
• Interview satisfied customers
• Answer common questions from customers
• Respond to customer complaints.

Educational Video can be used to teach or inform your customers.

• Tutorials
• Demonstrations
• How-to videos

Conversion Video has the main purpose of converting visitors into customers with a clear call to action in the video.

• Sign up now
• Download here
• Call today
• Visit www.______.com to learn more
• Buy yours today

There are many benefits to using video including:

• Getting people's attention quickly
• Putting a face to your company
• Bringing ideas to life
• Making your site more engaging
• Making your site stand out

So take advantage of the personal and engaging properties of video and ad a video to your site.